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Privacy Policy

Introduction

Welcome to Unibet. This Privacy Policy describes how Unibet collects, uses, processes, discloses, and protects your personal information when you use our website, mobile applications, and other services (collectively, "Services"). We protect your privacy and the security of your personal data. By using Unibet's Services, you agree to the terms of this Privacy Policy. Please read it carefully.

Unibet operates under strict regulatory frameworks. Our data processing practices comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) where relevant. We understand the importance of transparency regarding your personal data, and this policy provides a clear, comprehensive overview of our practices.

Information We Collect

We collect various types of information to provide and improve our Services. This includes:

  • Personal Identifiers: Your name, date of birth, gender, postal address, email address, telephone number, and national identification numbers (where required for verification).
  • Account Information: Username, password, security questions and answers.
  • Financial Information: Payment card details, bank account information, and transaction history. For security, we do not store full payment card numbers.
  • Verification Information: Copies of identification documents (e.g., passport, driving license), utility bills, or other documents required for identity and address verification as mandated by our licensing authority.
  • Usage Data: Information about how you interact with our Services, including IP address, device type, browser type, operating system, pages viewed, features used, access times, and referring URLs.
  • Communication Data: Records of your interactions with our customer support team, including emails, chat transcripts, and phone call recordings.
  • Publicly Available Information: Information obtained from public sources to verify your identity or for fraud prevention purposes.
  • Marketing Preferences: Your choices regarding marketing communications from Unibet.

How We Use Your Information

Unibet uses your personal information for several purposes, primarily to provide a secure, enjoyable, and compliant betting experience:

  • To Provide and Manage Services: To process your bets, deposits, and withdrawals, manage your account, and provide customer support.
  • Identity Verification and Fraud Prevention: To verify your identity, age, and address, and to detect and prevent fraudulent activities, money laundering, and other criminal behavior, as required by law and our licensing obligations.
  • Regulatory Compliance: To comply with legal and regulatory requirements imposed by our licensing authority and other applicable laws.
  • Service Improvement: To analyze usage patterns, troubleshoot technical issues, and improve the functionality and user experience of our Services.
  • Personalization: To tailor our Services and offers to your preferences and provide a more personalized experience.
  • Marketing and Promotions: To send you marketing communications about Unibet's products, services, and promotions, where you have consented to receive them. You can opt out at any time.
  • Security: To maintain the security and integrity of our Services, including preventing unauthorized access and cyber threats.
  • Responsible Gambling: To monitor for and identify potential problem gambling behaviors and provide responsible gambling tools and support.

Unibet processes your personal data based on the following legal grounds:

  • Performance of a Contract: Processing is necessary for the performance of the contract with you, specifically to provide you with our betting and gaming services.
  • Legal Obligation: Processing is necessary for compliance with a legal or regulatory obligation to which Unibet is subject, such as anti-money laundering (AML) laws, age verification, and responsible gambling requirements.
  • Legitimate Interests: Processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms. Our legitimate interests include improving our services, preventing fraud, ensuring network and information security, and direct marketing (where permitted by law).
  • Consent: In certain situations, we may rely on your explicit consent for processing specific types of personal data, particularly for marketing communications. You have the right to withdraw your consent at any time.

Data Sharing and Disclosure

Unibet may share your personal information with:

  • Service Providers: Third-party vendors and service providers who perform functions on our behalf, such as payment processors, IT support, identity verification services, and marketing agencies. These providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.
  • Regulatory Bodies and Law Enforcement: We disclose information to regulatory authorities, licensing bodies, law enforcement agencies, and other government entities when required by law or to comply with legal processes, protect our rights, or ensure the safety of our users.
  • Affiliated Companies: With other companies within the Unibet group for operational and business purposes, such as customer support, fraud prevention, and service improvement.
  • Fraud Prevention Agencies: To organizations involved in preventing fraud and money laundering.
  • Professional Advisors: Our legal, financial, and other professional advisors.
  • Potential Purchasers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

We do not sell your personal data to third parties.

Data Security

Unibet protects your personal information. We implement robust technical and organizational security measures to prevent unauthorized access, disclosure, alteration, or destruction of your data. These measures include:

  • Encryption: Using SSL (Secure Socket Layer) encryption for data transmission.
  • Access Controls: Restricting access to personal data to authorized personnel only.
  • Firewalls: Protecting our systems with advanced firewall technologies.
  • Regular Audits: Conducting regular security audits and penetration testing.
  • Employee Training: Providing regular data protection and security training to our employees.

While we protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to enhance our security protocols.

Your Privacy Rights

Depending on your jurisdiction and applicable data protection laws, you may have the following rights regarding your personal data held by Unibet:

  • Right to Access: To request a copy of the personal data we hold about you.
  • Right to Rectification: To request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): To request the deletion of your personal data under certain circumstances.
  • Right to Restriction of Processing: To request that we restrict the processing of your personal data in certain situations.
  • Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
  • Right to Object: To object to the processing of your personal data where we are relying on legitimate interests as our legal basis.
  • Right to Withdraw Consent: To withdraw your consent at any time where we rely on consent for processing your data.
  • Right to Lodge a Complaint: To lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may require you to verify your identity before processing your request.

Cookies and Tracking

Unibet uses cookies and similar tracking technologies to enhance your experience, analyze site usage, and support our marketing efforts. Cookies are small text files stored on your device when you visit our website.

  • Strictly Necessary Cookies: Essential for the operation of our Services, enabling core functionalities like security, network management, and accessibility.
  • Performance Cookies: Collect information about how you use our website, such as pages visited and error messages, to help us improve performance.
  • Functionality Cookies: Remember your preferences and choices (e.g., language or region) to provide a more personalized experience.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns.

You can accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Disabling cookies may affect the functionality of Unibet's Services.

Data Retention

Unibet retains your personal information as long as necessary to fulfill the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. This typically means we will retain your data for the duration of your active account with us and for a statutory period thereafter as mandated by our licensing authority and anti-money laundering regulations, which can be up to five years after account closure.

After this period, your personal data will either be securely deleted or anonymized so that it can no longer be associated with you.

International Data Transfers

Unibet operates globally. Your personal information may be transferred to, stored in, and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA), which may not have the same level of data protection laws. When we transfer your data internationally, we take appropriate safeguards to ensure your personal data remains protected, such as implementing standard contractual clauses approved by the European Commission or relying on other legally recognized mechanisms for data transfer.

Children's Privacy

Unibet's Services are not intended for individuals under the age of 18 (or the legal age of majority in your jurisdiction, whichever is higher). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child, we will delete that information as quickly as possible. If you believe we might have any information from or about a child, please contact us immediately.

Changes to This Policy

Unibet may update this Privacy Policy to reflect changes in our practices, legal requirements, or regulatory obligations. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by email. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. The "Last Updated" date at the top of this page indicates when the policy was last revised.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact Unibet's Data Protection Officer:

Via Email: [email protected]

Via Live Chat: Available on our website

Via Postal Mail: [We may provide a postal address for our registered office upon request.]

We resolve any privacy-related concerns you may have.

James Wilson
James WilsonExpert Reviewer↻ Updated 26.07.2026

Professional gambling-industry analyst with over 8 years of experience across online casinos, sports betting, slots and poker. Specialises in bonus terms, payout speed, fairness audits and player-protection regulations.